No, .info websites are not inherently harder to rank compared to other domain extensions like .com, .org, or .net. Google and other search engines treat all domain extensions equally when it comes to rankings, as long as the content is high-quality and follows best SEO practices.
However, there are some perceived challenges with .info domains:
Reputation Perception:
Historically, .info domains were often used for spammy websites or low-quality content because they were cheaper to register. This reputation might lead some users to mistrust the domain, but it doesn’t directly affect rankings.Brand Perception:
People generally associate .com domains with credibility and professionalism, so .info might feel less authoritative to some audiences. This could indirectly affect click-through rates (CTR), which are a ranking factor.Memorability:
.info domains are less common than .com, making them slightly harder for users to remember or type, which could impact direct traffic.
Tips to Rank a .info Domain:
Focus on High-Quality Content:
Publish valuable, unique, and optimized content that meets user intent.Build Strong Backlinks:
Earn quality backlinks from reputable sites to boost domain authority.Improve User Trust:
Use HTTPS, a professional design, and a clear message about your site's purpose to build credibility.Leverage Branding:
Ensure your site has a recognizable and trustworthy brand name that stands out, regardless of the extension.Optimize for User Experience (UX):
Fast loading speeds, mobile optimization, and an easy-to-navigate layout are critical.
In conclusion, a .info website can rank just as well as any other domain extension with proper SEO and marketing efforts.